You are unique, and your skincare routine should be too
Born in the heart of NYC, PURA knows what it takes to deliver great looking skin for the most demanding and active lifestyles.
After extensive research, we have hand-picked the best ingredients to provide you with potent clinical-grade formulas, FDA registered and backed by thousands of clinical studies and medical publications.
Dr. Saurabh Lodha is a leading dermatologist in NYC and the soul behind Pura Skincare Lab. He is the founder and head physician at Pura Dermatology in Manhattan, and serves as a Faculty Member at Columbia University’s Department of Dermatology. In 2019 Saurabh was recognized in NY Times Magazine as a Superdoctor in Dermatology for his outstanding achievements in this field.
A customized skincare routine for your unique skin needs
Thousands of clinical studies and recognized medical journal publications prove our products work
Real People, Real Results
Hundreds of loyal customers have entrusted their skincare to PURA
Pura and dr. lodha took care of my rosacea, for good. Getting clinical-grade, potent formulas, personalized to my specific skin conditions, instead of commercial stuff, makes all the difference.
My skin is very sensitive, and finding products that are gentle and actually work is not easy. Pura has helped me reduce redness and keep my skin hydrated and looking fresh even in the dry winters of London.
The advanced retinol was a game-changer for me. I have always had good skin, but this new routine has taken the way it looks and feels to a new level.
I have tried everything, used to buy every product out there just to see if it worked, and failed time after time. My pura kit is exactly what I needed, a complete set of amazing products tailored to my skin. My skin has never felt this good.
I am obsessed with Pura. I wanted a routine to reduce fine lines and brighten my skin, with a good sunscreen to protect against dark marks - I am getting way more. My skin feels 5 years younger, with no blemishes and a beautiful even tone.
Pura has made taking care of my skin so easy. I always thought of skincare as an unnecessary hustle, specially given my hectic work-life balance, but these guys have made it really simple and my skin looks much better now, I am a fan.
I am not the type to write reviews, but I am very excited about the way my skin feels after 3 months of using my PURA kit. My skin looks fresher, brighter, and small blemishes are a thing of the past.
Since I switched to PURA I have seen the difference. My skin tone is more even, the retinol does a good job keeping fine lines under control and the cleanser and sunscreen are very gentle on my sensitive skin. Thanks pura!
This personalized regimen is great. As a pilot, I am constantly exposed to the sun, and dark spots were becoming an issue… the combination of pigment corrector and sunscreen has really helped my skin.
Acne has long been a tough problem for me, and I cant handle complex regimens, so I needed something easy and effective. Much to my surprise pura cleared up my skin really well. I am shocked!
The combination of products was great for me. I really wanted to find a pure zinc sunscreen that went on light and clear and am soooo happy I found it. Being on a clear regimen has made a big difference in how my skin feels. Couldn’t be happier.
I am in love with the tinted sunscreen. Its light, non-greasy, acts as a light base, and really moisturizes my skin. Highly recommended.
Dryness has always been an issue, mostly in the winter months. The cleanser doesn’t dry my skin and the moisturizer gives me day-long hydration. I am very happy with Pura.
Having a full routine of prescription-level products, based on my specific skin needs, has not only improved the appearance of my skin but I no longer have to spend time shopping for and trying random products. Its all in my box.
Never thought I would get so excited about skincare… I am actually enjoying my routine and my skin is looking better than it has in ages.
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Our commitment to the environment
Did you know that PURA uses mineral based ‘non-nano’ Sunscreens that are safe for the environment and commits a % of its sales to ocean conservation?
We are proud to partner with the Coral Restoration Foundation™ as a Staghorn Sponsor in their efforts to save coral ecosystems around the world.