A personalized routine to

Protect your skin

Discover clinical-grade skincare for your unique lifestyle

A personalized routine to

Revitalize your skin

Discover clinical-grade skincare for your unique lifestyle

A personalized routine to

Nourish your skin

Discover clinical-grade skincare for your unique lifestyle

A personalized routine to

Cleanse your skin

Discover clinical-grade skincare for your unique lifestyle

A personalized routine to

Enhance your skin

Discover clinical-grade skincare for your unique lifestyle

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A personalized routine to

Protect your skin

Discover clinical-grade skincare for your unique lifestyle

A personalized routine to

Revitalize your skin

Discover clinical-grade skincare for your unique lifestyle

A personalized routine to

Nourish your skin

Discover clinical-grade skincare for your unique lifestyle

A personalized routine to

Cleanse your skin

Discover clinical-grade skincare for your unique lifestyle

A personalized routine to

Enhance your skin

Discover clinical-grade skincare for your unique lifestyle

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How it works?

STEP 1:

Take Your 3 minute
skin QUIZ

A holistic review of your skin,
environment and lifestyle

STEP 2:

Get your personalized results

A custom and effective skincare regimen made just for you

STEP 3:

Start your journey to amazing skin

Superior clinical-grade ingredients
to deliver proven results

Why

You are unique, and your skincare routine should be too

Born in the heart of NYC, PURA knows what it takes to deliver great looking skin for the most demanding and active lifestyles.

After extensive research, we have hand-picked the best ingredients to provide you with potent clinical-grade formulas, FDA registered and backed by thousands of clinical studies and medical publications.

This is the PURA advantage

Pura Skin Lab

DERMATOLOGICAL PRODUCTS

MEET DR. LODHA

Dr. Saurabh Lodha is a leading dermatologist in NYC and the soul behind Pura Skincare Lab. He is the founder and head physician at Pura Dermatology in Manhattan, and serves as a Faculty Member at Columbia University’s Department of Dermatology. In 2019 Saurabh was recognized in NY Times Magazine as a Superdoctor in Dermatology for his outstanding achievements in this field.

Pura Skin Lab Cleanse

A customized skincare routine for your unique skin needs

Gentle Cleansers enriched with botanicals and vitamins to reveal healthier skin

Oil-free Moisturizers fortified with vitamins and antioxidants to restore your skin

Potent Retinols infused with soothing agents to diminish fine lines, and achieve firmer, more evenly toned skin

Sheer physical Sunscreens with oil control, hydration and age defying antioxidant benefits

Advanced Formulas to fight specific conditions and boost your skin’s appearance

A sustainable approach to manufacturing

Paraben
Free

Cruelty
Free

Made in
the USA

FDA
Registered Facility

Dermatologist
Certified

The Pura Advantage

POTENT

High-grade products you cannot
get off-the-shelf

CUSTOMIZED

Tailored to address your
specific skin needs

HIGHEST-QUALITY

Superior ingredients for the most
demanding lifestyles

SCIENCE-BASED

Backed by thousands of peer
reviewed clinical studies

EFFECTIVE

Guaranteed to deliver real
results you can see and feel

POTENT

High-grade products you cannot get off-the-shelf

CUSTOMIZED

Tailored to address your specific skin needs

HIGHEST-QUALITY

Superior ingredients for the most demanding lifestyles

SCIENCE-BASED

Backed by thousands of peer reviewed clinical studies

EFFECTIVE

Guaranteed to deliver real results you can see and feel

Backed by Science

Thousands of clinical studies and recognized medical journal publications prove our products work

Real People, Real Results

Hundreds of loyal customers have entrusted their skincare to PURA

Our commitment to the environment

Did you know that PURA uses mineral based ‘non-nano’ Sunscreens that are safe for the environment and commits a % of its sales to ocean conservation?

We are proud to partner with the Coral Restoration Foundation™ as a Staghorn Sponsor in their efforts to save coral ecosystems around the world.

Learn more at coralrestoration.org

Coral Restoration

Ready to begin your journey?

You are 3 minutes away from discovering a personalized clinical-grade skincare routine to fit your unique needs.