A personalized routine to
Protect your skin
Discover clinical-grade skincare for your unique lifestyle
How it works?
STEP 1:
Take Your 3 minute
skin QUIZ
A holistic review of your skin,
environment and lifestyle
environment and lifestyle
STEP 2:
Get your personalized results
A custom and effective skincare regimen made just for you
STEP 3:
Start your journey to amazing skin
Superior clinical-grade ingredients
to deliver proven results
to deliver proven results
Why
You are unique, and your skincare routine should be too
Born in the heart of NYC, PURA knows what it takes to deliver great looking skin for the most demanding and active lifestyles.
After extensive research, we have hand-picked the best ingredients to provide you with potent clinical-grade formulas, FDA registered and backed by thousands of clinical studies and medical publications.
This is the PURA advantage
Pura Skin Lab
DERMATOLOGICAL PRODUCTS
MEET DR. LODHA
Dr. Saurabh Lodha is a leading dermatologist in NYC and the soul behind Pura Skincare Lab. He is the founder and head physician at Pura Dermatology in Manhattan, and serves as a Faculty Member at Columbia University’s Department of Dermatology. In 2019 Saurabh was recognized in NY Times Magazine as a Superdoctor in Dermatology for his outstanding achievements in this field.
A customized skincare routine for your unique skin needs
Potent Retinols infused with soothing agents to diminish fine lines, and achieve firmer, more evenly toned skin
A sustainable approach to manufacturing
Paraben
Free
Cruelty
Free
Made in
the USA
FDA
Registered Facility
Dermatologist
Certified
The Pura Advantage
POTENT
High-grade products you cannot
get off-the-shelf
CUSTOMIZED
Tailored to address your
specific skin needs
HIGHEST-QUALITY
Superior ingredients for the most
demanding lifestyles
SCIENCE-BASED
Backed by thousands of peer
reviewed clinical studies
EFFECTIVE
Guaranteed to deliver real
results you can see and feel
POTENT
High-grade products you cannot get off-the-shelf
CUSTOMIZED
Tailored to address your specific skin needs
HIGHEST-QUALITY
Superior ingredients for the most demanding lifestyles
SCIENCE-BASED
Backed by thousands of peer reviewed clinical studies
EFFECTIVE
Guaranteed to deliver real results you can see and feel
Backed by Science
Thousands of clinical studies and recognized medical journal publications prove our products work
Real People, Real Results
Hundreds of loyal customers have entrusted their skincare to PURA
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Our commitment to the environment
Did you know that PURA uses mineral based ‘non-nano’ Sunscreens that are safe for the environment and commits a % of its sales to ocean conservation?
We are proud to partner with the Coral Restoration Foundation™ as a Staghorn Sponsor in their efforts to save coral ecosystems around the world.
Learn more at coralrestoration.org
