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A personalized routine to

Protect your skin

Discover clinical-grade skincare for your unique lifestyle

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How it works?

STEP 1:

Take Your 3 minute
skin QUIZ

A holistic review of your skin,
environment and lifestyle

STEP 2:

Get your personalized results

A custom and effective skincare regimen made just for you

STEP 3:

Start your journey to amazing skin

Superior clinical-grade ingredients
to deliver proven results

Welcome to

Dr. Saurabh Lodha
Head physician at Pura Dermatology in NYC
Clinical Instructor at Columbia University
Superdoctor 2019 – NY Times Magazine

Hi I am Dr. Lodha, founder of PURA.

At PURA, we offer potent clinical-grade formulas, with high concentrations of active ingredients to deliver superior results. By taking our Skin Diagnostic Quiz, you are able to see which products are right for you, and create your own personalized skincare routine. Our formulas are FDA registered, non-toxic, cruelty-free, environmentally friendly, and backed by thousands of clinical studies and medical journal publications. Once you try PURA, it will become your go-to skincare brand for years to come.

"With PURA, you get potent clinical-grade formulas, with high concentrations of active ingredients to deliver superior results you cannot get off-the shelf; all backed by thousands of clinical studies and medical journal publications.

Furthermore, our Skin Diagnostic Quiz feature lets you see which products are right for you, and create a personalized skincare routine that works.

Once you try PURA, it will become your go-to skincare brand for years to come."

Pura Skin Lab

DERMATOLOGICAL PRODUCTS

Pura Skin Lab Cleanse

A customized skincare routine for your unique skin needs

Gentle Cleansers enriched with botanicals and vitamins to reveal healthier skin

Oil-free Moisturizers fortified with vitamins and antioxidants to restore your skin

Potent Retinols infused with soothing agents to diminish fine lines, and achieve firmer, more evenly toned skin

Sheer physical Sunscreens with oil control, hydration and age defying antioxidant benefits

Advanced Formulas to fight specific conditions and boost your skin’s appearance

A sustainable approach to manufacturing

Paraben
Free

Cruelty
Free

Made in
the USA

FDA
Registered Facility

Dermatologist
Certified

The Pura Advantage

POTENT

High-grade products you cannot
get off-the-shelf

CUSTOMIZED

Tailored to address your
specific skin needs

HIGHEST-QUALITY

Superior ingredients for the most
demanding lifestyles

SCIENCE-BASED

Backed by thousands of peer
reviewed clinical studies

EFFECTIVE

Guaranteed to deliver real
results you can see and feel

POTENT

High-grade products you cannot get off-the-shelf

CUSTOMIZED

Tailored to address your specific skin needs

HIGHEST-QUALITY

Superior ingredients for the most demanding lifestyles

SCIENCE-BASED

Backed by thousands of peer reviewed clinical studies

EFFECTIVE

Guaranteed to deliver real results you can see and feel

Backed by Science

Thousands of clinical studies and recognized medical journal publications prove our products work

Real People, Real Results

Hundreds of loyal customers have entrusted their skincare to PURA

Ready to begin your journey?

You are 3 minutes away from discovering a personalized clinical-grade skincare routine to fit your unique needs.