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How it works?

STEP 1:

Take Your 3 minute
skin QUIZ

A holistic review of your skin,
environment and lifestyle

STEP 2:

Get your personalized results

A custom and effective skincare regimen made just for you

STEP 3:

Start your journey to amazing skin

Superior clinical-grade ingredients
to deliver proven results
GET STARTED

Welcome to

Dr. Saurabh Lodha
Head physician at Pura Dermatology in NYC
Clinical Instructor at Columbia University
Superdoctor 2019 – NY Times Magazine

Hi I am Dr. Lodha, founder of PURA.

At PURA, we offer potent clinical-grade formulas, with high concentrations of active ingredients to deliver superior results. By taking our Skin Diagnostic Quiz, you are able to see which products are right for you, and create your own personalized skincare routine. Our formulas are FDA registered, non-toxic, cruelty-free, environmentally friendly, and backed by thousands of clinical studies and medical journal publications. Once you try PURA, it will become your go-to skincare brand for years to come.

"With PURA, you get potent clinical-grade formulas, with high concentrations of active ingredients to deliver superior results you cannot get off-the shelf; all backed by thousands of clinical studies and medical journal publications.

Furthermore, our Skin Diagnostic Quiz feature lets you see which products are right for you, and create a personalized skincare routine that works.

Once you try PURA, it will become your go-to skincare brand for years to come."

Discover your routine

Pura Skin Lab

DERMATOLOGICAL PRODUCTS

Pura Skin Lab Cleanse

A customized skincare routine for your unique skin needs

CLEANSE

Gentle Cleansers enriched with botanicals and vitamins to reveal healthier skin

NOURISH

Oil-free Moisturizers fortified with vitamins and antioxidants to restore your skin

REVITALIZE

Potent Retinols infused with soothing agents to diminish fine lines, and achieve firmer, more evenly toned skin

PROTECT

Sheer physical Sunscreens with oil control, hydration and age defying antioxidant benefits

ENHANCE

Advanced Formulas to fight specific conditions and boost your skin’s appearance

Find your regimen

A sustainable approach to manufacturing

Paraben
Free

Cruelty
Free

Made in
the USA

FDA
Registered Facility

Dermatologist
Certified

The Pura Advantage

POTENT

High-grade products you cannot
get off-the-shelf

CUSTOMIZED

Tailored to address your
specific skin needs

HIGHEST-QUALITY

Superior ingredients for the most
demanding lifestyles

SCIENCE-BASED

Backed by thousands of peer
reviewed clinical studies

EFFECTIVE

Guaranteed to deliver real
results you can see and feel

POTENT

High-grade products you cannot get off-the-shelf

CUSTOMIZED

Tailored to address your specific skin needs

HIGHEST-QUALITY

Superior ingredients for the most demanding lifestyles

SCIENCE-BASED

Backed by thousands of peer reviewed clinical studies

EFFECTIVE

Guaranteed to deliver real results you can see and feel

Begin your journey

Backed by Science

Thousands of clinical studies and recognized medical journal publications prove our products work

International Journal of Molecular Sciences
JDD Journal Drugs in Dermatology
Super Doctors New York
JDD Journal Drugs in Dermatology
International Journal of Molecular Sciences
Super Doctors New York

Real People, Real Results

Hundreds of loyal customers have entrusted their skincare to PURA

Pura and dr. lodha took care of my rosacea, for good. Getting clinical-grade, potent formulas, personalized to my specific skin conditions, instead of commercial stuff, makes all the difference.
Hana Reznikov, New York, NY
My skin is very sensitive, and finding products that are gentle and actually work is not easy. Pura has helped me reduce redness and keep my skin hydrated and looking fresh even in the dry winters of London.
Isabella Olmos, London, UK
The advanced retinol was a game-changer for me. I have always had good skin, but this new routine has taken the way it looks and feels to a new level.
Russell Greig, New York, NY
I have tried everything, used to buy every product out there just to see if it worked, and failed time after time. My pura kit is exactly what I needed, a complete set of amazing products tailored to my skin. My skin has never felt this good.
Josephine Rochette, Miami, FL
I am obsessed with Pura. I wanted a routine to reduce fine lines and brighten my skin, with a good sunscreen to protect against dark marks - I am getting way more. My skin feels 5 years younger, with no blemishes and a beautiful even tone.
Nahid Lakhani, New York, NY
Pura has made taking care of my skin so easy. I always thought of skincare as an unnecessary hustle, specially given my hectic work-life balance, but these guys have made it really simple and my skin looks much better now, I am a fan.
Michael Bernstein, New York, NY
I am not the type to write reviews, but I am very excited about the way my skin feels after 3 months of using my PURA kit. My skin looks fresher, brighter, and small blemishes are a thing of the past.
Shweta Bowles, New York, NY
Since I switched to PURA I have seen the difference. My skin tone is more even, the retinol does a good job keeping fine lines under control and the cleanser and sunscreen are very gentle on my sensitive skin. Thanks pura!
Christina Chujko, New York, NY
This personalized regimen is great. As a pilot, I am constantly exposed to the sun, and dark spots were becoming an issue… the combination of pigment corrector and sunscreen has really helped my skin.
Diego Bedoya, Miami, FL
Acne has long been a tough problem for me, and I cant handle complex regimens, so I needed something easy and effective. Much to my surprise pura cleared up my skin really well. I am shocked!
Osar Igbinosun, New York, NY
The combination of products was great for me. I really wanted to find a pure zinc sunscreen that went on light and clear and am soooo happy I found it. Being on a clear regimen has made a big difference in how my skin feels. Couldn’t be happier.
Alyson Pidich, New York, NY
I am in love with the tinted sunscreen. Its light, non-greasy, acts as a light base, and really moisturizes my skin. Highly recommended.
Shilpa Mehra, New York, NY
Dryness has always been an issue, mostly in the winter months. The cleanser doesn’t dry my skin and the moisturizer gives me day-long hydration. I am very happy with Pura.
Nitin Ohri, New York, NY
Having a full routine of prescription-level products, based on my specific skin needs, has not only improved the appearance of my skin but I no longer have to spend time shopping for and trying random products. Its all in my box.
Kristina Zakharova, New York, NY
Never thought I would get so excited about skincare… I am actually enjoying my routine and my skin is looking better than it has in ages.
Cliff Kohler, New York, NY
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Ready to begin your journey?

You are 3 minutes away from discovering a personalized clinical-grade skincare routine to fit your unique needs. 

Take the quiz

446 W 38th St. New York, NY. 10018
646-205-4120
www.puraskinlab.com