I am tired of ‘trial-and-error’ skincare; how do I stop this vicious cycle?

Most of us have gone through frustrating cycles of ‘trial-and-error’ skincare, piecing together regimens that didn’t deliver the desired results, right?

It’s actually pretty common; most people are used to just buying a generic product off-the-shelf driven by nice packaging, brand recognition, or by the description on the label. I myself used to buy every shinny thing out there, cluttering my bathroom with all sorts of creams and serums hoping for a miracle.

The truth is every skin is unique, and the ‘one size fits all’ approach to skincare doesn’t really work too well… unless you are ready to stop and learn a bit more about your unique skin requirements, and about how different products might or might not be suitable to you, your skin won’t improve the way it should. So how do you stop this trial-and-error skincare cycle? Self-awareness + Having the right ROUTINE + Discipline.

It is important to understand how your GENES, your LIFESTYLE and the ENVIRONMENT around you play a role in your skin’s health… things such as age, skin type, sensitivity level, exposure to sun and pollutants, and even sleep or eating habits can have an impact on how your skin looks and feels…

For example:

  1. if you have acne-prone skin you might need a water-based moisturizer, and a benzoyl peroxide wash…
  2. if you have sensitive skin you might need a gentler retinol containing soothing agents
  3. if you have an active lifestyle and heavier sun exposure you might need a sunscreen that is water-proof and has a higher level of SPF protection…
  4. If you suffer from redness you might need special antioxidant and calming agents to counter this condition

We could go on and on about unique scenarios… now try putting all these variables together, sounds daunting… how would you choose the right products? Where would you start?

At PURA, we have taken the guesswork out of skincare by designing a unique diagnostic ( that incorporates dermatological science into an algorithm that is able to sort through thousands of variables and deliver skincare routines tailored to the needs of every customer, sounds amazing, right?

It designs a unique routine containing a soap-free cleanser, a nourishing moisturizer, a potent retinol, a physical sunscreen and, if you have a specific skin condition, an enhancer to help you take your skin to the next level. The combination of cleanser-moisturizer-retinol-sunscreen-enhancer varies for every person…

Over 95% of patients see visible results within the first few weeks of using a disciplined skincare routine. Its all about making it a habit and spending 5 minutes in the morning and 5 minutes in the evening to get your skin fit. It only takes 10 minutes, or 0.69% of your day! Your skin will thank you for it.

See you next time!

The PURA Team


I want to have better skin, where do I begin?

Hi, I am Dr. Saurabh Lodha, the founder of PURA Skin Lab and the leading Physician at PURA Dermatology in NYC.

Welcome to our community of skincare enthusiasts, and get ready to learn more about your skin through our PURA Skin University initiative. Our goal is to help educate people on all things related to skin, providing you with relevant information, tips and resources to improve the way you look and feel.

Let’s get started…

I have seen thousands of patients go through frustrating cycles of ‘trial and error skincare’, spending money on off-the-shelf products, and piecing together regimens that did not deliver results.

The truth is most people can achieve better skin by adhering to simple habits.


The first step is to understand:

  • How your Genes, your Lifestyle and the Environment, play a role in your skin’s health, and what are your unique skincare requirements (‘one-size-fits all’ doesn’t work well with skincare). Don’t go around buying products without first knowing what you really need.
  • The power of following the right end-to-end skincare routine as part of your daily lives (vs. mixing and matching random products). Buying single products without knowing how they work together is not the right approach. Make sure you have a routine made up of products that reinforce each other to address your specific needs.
  • The importance of using higher-grade, potent, prescription-level ingredients (instead of mass commercial grade products with lower concentrations). Do your research and learn a bit more about the ingredients and the concentration levels of active molecules in each of your products. There is usually a reason why some products are more expensive: they contain better ingredients and higher concentration levels that work at a biological level.

If you are reading this, you have probably completed our PURA Skin Diagnostic – if not, you can always do our short 3-minute assessment by going to 

…by answering 20 simple questions our artificial intelligence algorithms can evaluate your responses and design your personalized 4-5 product skincare routine to match your unique needs. Sounds fun, right?

PURA uses non-chemical pure physical Sunscreens, which are environmentally friendly.

As part of this vision, PURA has committed to donate a % of its sales to the Coral Restoration Foundation (CRF), the world’s largest coral NGO in the world to help its efforts to save these fragile ecosystems. Why is this important to us? Find out why in this note from CRF:

We also host periodic webinars as part of our educational mission, touching on some of the most popular subjects related to skin and discussing common truths and myths – visit to sign up for free. This is a great space for me to answer questions about skincare, discuss topics about specific skin conditions such as acne, rosacea, dryness and hyperpigmentation (dark spots), and explain some of the most popular ingredients in skincare formulations, including Hyaluronic Acid, Niacinamide, Glycolic Acid, Benzoyl Peroxide, Vitamin C, and Ceramides, Green Tea, Resveratrol and many more.

Our goal is to make you more knowledgeable about skin so you can make better informed choices! If you live in NY you can always visit us at PURA Dermatology, my private practice in Manhattan, and make an appointment 

Also, you can see reviews at

Here are some fun links to interviews and notes I have done in various media outlets where I explain a bit more about skincare:


Video on most Googled questions about Skincare:
Play Video


Blog about facial injections:

Welcome to the PURA family! Sincerely,

Dr. Saurabh Lodha MD

American Board of Dermatology
Founder of Pura Skin Lab.