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Skin Quiz

No. You can buy individual products directly in our online catalogue. However, we highly recommend taking the quiz and following the prescribed routine for your skin. Each routine has the ideal balance of products and ingredients to make real difference for you. An incomplete routine, or using individual products drastically reduces the effectiveness of the regimen.

Yes. You can retake the quiz and refresh the results as often as you deem necessary. As your skin improves, and your lifestyle and environmental conditions change, so should your routine. We recommend retaking your skin quiz at least once every 6 months.

No. You can use the same quiz results as long as you feel your skin, lifestyle and environmental conditions have not changed. Your latest skin quiz results are saved to your profile, so our system knows exactly what routine you are currently using and can use the same one for reorders.


Our subscription model provides our customers the opportunity to get the right amount of product at the right time, removing the hustle of having to reorder manually and providing additional savings. Having great skin is a lifetime long choice, so making your PURA routine part of your lifestyle is key to sustained positive results.

Our routines are designed to last for 3 months, but might vary depending on personal usage patterns. The net volume you are getting in each product is on average 2x what you get with other personalized skincare subscription services, so you can expect your products to truly go the distance.

You will pay for your routine once every 3 months. You will be charged once the recurring order is triggered by the system and submitted for shipping.

You can do this at any time. Simply log-in to your profile and modify any required details, including shipping address, billing address and subscription options.


Standard shipping is free within the continental USA for all PURA skincare routines, as well as for any purchase over $60. Want it delivered sooner? Our customers have the option of choosing expedited shipping for an additional fee. International shipping is also available for an additional cost.

Standard shipping delivers within 5-7 days. Expedited shipping delivers within 2-3 days. International shipping varies by destination.

Yes we do. In fact, we have a growing customer base in Europe and Latin America, and accommodate international shipping. Certain restrictions may apply to certain countries, please email us at info@puraskinlab.com for more information.

We are sorry to hear that. Some of our codes have expiration dates and/or are subject to inventory availability; that is the most common reason for codes to stop working. If you feel this is not the case, please email us at info@puraskinlab.com and we will help you fix any issue.

If your order has not shipped yet, we might still be able to change it. Please email us at info@puraskinlab.com and include your order # and instructions, and one of our customer experience associates will be there to help.

You can check the status of your order by logging into your PURA account. Please allow 5-7 days for delivery on regular shipping and 2-3 days for delivery on expedited shipping. If you still have not received your products please email us at info@puraskinlab.com and we will get to work on locating your order and getting it back on track asap.

We are very sorry to hear that. Please email us at info@puraskinlab.com with your order details and the reason for your request (e.g., incomplete product, damaged product) and include a picture. We will review and replace any missing and/or damaged product.


It means that the quality and concentration level of our ingredients is higher, and therefore more effective and potent, that most over the counter commercial products. Our active ingredients and product formulations are backed by thousands of peer reviewed studies, ensuring that you get products that really work.

PURA products are manufactured in the USA, using the highest quality ingredients and the most rigorous manufacturing specifications.

It means that our products are manufactured at an FDA registered facility, providing evidence to the FDA that any potential hazards have been identified, preventative programs are in place to address those hazards, as well as controls to monitor performance and ensure quality compliance.

Physical Sunscreens are non-chemical sunscreens, usually using zinc oxide or titanium oxide to create a physical screen to protect your skin against UVA/UVB and other environmental stressors. Since they are not invasive, they are perfect for the most sensitive skins and blend in very well with skincare routines. Best of all – as long as they are ‘non-nano’ (as is the case in with PURA sunscreens) they are Coral Reef safe, helping us save our corals from the negative effects of chemical sunscreens.


Application instructions are always available in the Skin Guide section of our PURA website. If you have any additional question you can always email us at info@puraskinlab.com and one of our associates will be there to help you.

You might start seeing results in as little as 14 days. However, it takes the average adult skin cell 28 days to go through a cycle of renewal, maturation and strengthening.

Your PURA routine will, in mild cases, help you address these skin conditions. However they are not designed to be a solution for patients with advanced conditions, where there is no replacement for visiting a dermatologist and getting prescription formulations.

It is normal for your skin to experience some mild irritation as it gets used to a new routine and the active ingredients begin to address your skin concerns. If this irritation becomes recurrent, please stop use and contact us at info@puraskinlab.com

Your PURA routine is meant to cover all aspects of your skin’s health; it is a 360 degree solution, so there is no need to use additional products, unless you have a prescription.

Please contact us at info@puraskinlab.com with the name of your prescription for our team to review and provide feedback.

About PURA

PURA is a Staghorn sponsor of CRF and donates a % of every purchase to support their Coral Reef conservation efforts around the world. It is part of PURA’s mission to remain sustainable and move towards more eco-friendly practices across our supply chain.

If you are passionate about skincare, love our products, and are interested in promoting PURA, we will be happy to hear from you! Please contact us at info@puraskinlab.com

If you are in NYC you can schedule a consultation with Dr. Lodha, or one of the practice physicians, by going directly to www.puradermatology.com