How often should I use my face moisturizer? 4 tips on maintaining optimal skin hydration

We all know how much we need a moisturizer in our lives, especially during winter time, when the cold climate makes our skin dry and more sensitive.

It seems pretty simple, just go to any store and pick-up something with the label moisturizer on it… at the end of the day, they are all the same, right? WRONG.

When it comes to choosing the right moisturizer, and knowing when to apply it, there are so many options and myths out there that it makes it difficult to make an informed decision.

No need to worry, here are 4 tips that break down the art of keeping your face hydrated and looking at its best:

1. Moisturize as often as needed

There is a myth that you only moisturize in the morning, or 2x a day at most. That is not true. Get to know your skin and adjust how many times you apply your moisturizer based on the season and on your unique needs. Is your skin feeling a bit dry or tight even though you moisturized a few hours ago? Go ahead and apply additional moisturizer, even if that means using your moisturizer 3 or 4 times a day.

2. Choose parabens-free, non-comedogenic and hypoallergenic products

Parabens are chemical preservatives thought to be toxic and linked to health problems such as breast cancer. Non-comedogenic means that it wont clog your pores, reducing the likelihood of developing acne. Hypoallergenic means they are more gentle and produce fewer allergic reactions, especially helpful for those with sensitive skin types.

3. Use oil-free alternatives

An oil-free moisturizer is usually better than heavier oil-based options. They are especially important on users with acne-prone, oily or combination skin. They use alternative ingredients such as hyaluronic acid or green tea polyphenols to provide the same effect as essential oils do and have a lighter texture.

4. Load up on antioxidants and botanicals

Superior moisturizers shouldn’t just hydrate, but also serve as a vehicle to nourish your skin with antioxidants, botanicals and other molecules to enhance your skin and help it get through the day. We are big fans of moisturizers containing Hyaluronic Acid, Resveratrol, Vitamin C, E and A, Green Tea Extracts, Niacinamide, Glycerin, Ceramides, Squalene, Caffeine, Co-Q10, Yucca Root and advanced apple stem cells. These additional ingredients deliver anti-aging benefits, help your skin fight external environmental agents, and have soothing and calming functions, while helping the main goal of hydration.

5. Here is a short clip from Dr. Saurabh Lodha, leading NY dermatologist, explaining some tips on choosing the right retinol.

Here is a short video from Dr. Lodha explaining how to keep your skin hydrated, even during winter time:

At PURA, we offer clinical-grade, high potency moisturizers that check all the boxes above, backed by thousands of peer reviewed clinical studies and medical journal publications. You can check them out here: There is one for each unique skin need:

- Vitamin Fortified Moisturizer:

Our everyday moisturizer fortified with vitamins C, E and A, Glycerin, and nourishing Green Tea in an Aloe base, to deliver smoother, softer skin. Great for all skin types.

- Biotherapy Restorative Moisturizer:

A high-performance restoring moisturizer infused with potent antioxidants and botanicals to repair the skin’s barrier function, and reduce signs of aging. This moisturizer is recommended for people with dry skin, aged 55+, or anyone needing an extra hydration boost.

For a complete personalized skincare routine, that includes the right moisturizer, as well as the right cleanser, retinol, sunscreen and enhancer, complete our 3-minute PURA diagnostic quiz at

Now it’s time to get the power of hydration working for you!

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