How to choose the right face cleanser for your unique skin needs?

Most of us are used to washing our face twice a day and using regular soaps to do so… this is how we have always done it. The truth is, this is not the right approach to cleansing your face; lets discuss why.

Let us start by explaining the difference between soaps and cleansers.

While they both remove dirt and oil from your skin, Soaps “saponify” your skin, they remove natural lipids leaving behind sulphates that increase or alkalinize the PH levels of your skin (your skin is naturally Acidic, with a normal PH level between 4-6). This can lead to unnecessary irritation, weaken your skin’s natural lipid protection layer, and leave it feeling dry and tight, worsening underlying skin conditions such as acne, rosacea or eczema.

Cleansers, on the other hand, are gentle and soothing even on sensitive skin, and remove dirt and excess oils without affecting your skin’s natural protective barrier, and without over drying.

Lets hear about the difference between soaps and cleansers directly from Dr. Saurabh Lodha, founder of PURA, diplomat at the American Board of Dermatology and Clinical Instructor at Columbia University:

Now that we know cleansers are better for your face, lets look at how to choose the right cleanser for YOU.

1. Always choose a PH balanced cleanser

2. Select cleansers that contain antioxidants and natural botanicals to help hydrate and replenish your skin. Some of our favorite include Green Tea Polyphenols, Vitamins C, E and A, Bisabolol, Yucca Root Extract, Chamomile Extract, Ectoin, Bisabolol, Co-Q10 and Levender Oil

3. For most skin types, including those with dry skin, a gentle and soothing cleanser that checks the boxes above is enough to maintain your face at its best; however, certain skin conditions might require the use of additional ingredients.

4. For people with Hyperpigmentation (dark marks) or Rosacea (redness), a cleanser that includes pure 10% Glycolic Acid will help to brighten and smooth your skin, reduce redness and irritation, while providing a gentle exfoliating effect without affecting the natural moisture barrier of your skin.

5. For people with mild Acne, a gentle face wash containing Benzoyl Peroxide 5% will be enough to provide antibacterial protection and help keep those breakouts under control. For those with tougher cases of Acne, moving to a more concentrated Benzoyl Peroxide 10% wash with soothing Aloe to reduce irritation is ideal.

Check out our clinical-grade line of dermatological cleansers, and choose the one that’s right for you at

- Green Tea Antioxidant Cleanser

- Botanical Enriched Glycolic Acid Cleanser

- Benzoyl Peroxide Gentle Exfoliating Cleanser (5%)

- Benzoyl Peroxide Exfoliating Cleanser with Aloe (10%)

You can also take our PURA Skin Diagnostic to create a full personalized skincare routine to match your unique needs – to get your results just complete a 3-minute quiz about your skin, lifestyle, and the environment around you:

Quiz Diagnostic Skin Care :

At PURA we believe in using only the highest quality ingredients, with higher concentrations of the active molecules that actually make a difference on your skin. Our formulas are backed by thousands of peer reviewed clinical studies and medical journal publications.

For questions email us at
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