I want to have better skin, where do I begin?

Hi, I am Dr. Saurabh Lodha, the founder of PURA Skin Lab and the leading Physician at PURA Dermatology in NYC.

Welcome to our community of skincare enthusiasts, and get ready to learn more about your skin through our PURA Skin University initiative. Our goal is to help educate people on all things related to skin, providing you with relevant information, tips and resources to improve the way you look and feel.

Let’s get started…

I have seen thousands of patients go through frustrating cycles of ‘trial and error skincare’, spending money on off-the-shelf products, and piecing together regimens that did not deliver results.

The truth is most people can achieve better skin by adhering to simple habits.


The first step is to understand:

  • How your Genes, your Lifestyle and the Environment, play a role in your skin’s health, and what are your unique skincare requirements (‘one-size-fits all’ doesn’t work well with skincare). Don’t go around buying products without first knowing what you really need.
  • The power of following the right end-to-end skincare routine as part of your daily lives (vs. mixing and matching random products). Buying single products without knowing how they work together is not the right approach. Make sure you have a routine made up of products that reinforce each other to address your specific needs.
  • The importance of using higher-grade, potent, prescription-level ingredients (instead of mass commercial grade products with lower concentrations). Do your research and learn a bit more about the ingredients and the concentration levels of active molecules in each of your products. There is usually a reason why some products are more expensive: they contain better ingredients and higher concentration levels that work at a biological level.

If you are reading this, you have probably completed our PURA Skin Diagnostic – if not, you can always do our short 3-minute assessment by going to https://puraskinlab.com/quizDiagnostic/ 

…by answering 20 simple questions our artificial intelligence algorithms can evaluate your responses and design your personalized 4-5 product skincare routine to match your unique needs. Sounds fun, right?

PURA uses non-chemical pure physical Sunscreens, which are environmentally friendly.

As part of this vision, PURA has committed to donate a % of its sales to the Coral Restoration Foundation (CRF), the world’s largest coral NGO in the world to help its efforts to save these fragile ecosystems. Why is this important to us? Find out why in this note from CRF:


We also host periodic webinars as part of our educational mission, touching on some of the most popular subjects related to skin and discussing common truths and myths – visit https://purabylodha.com to sign up for free. This is a great space for me to answer questions about skincare, discuss topics about specific skin conditions such as acne, rosacea, dryness and hyperpigmentation (dark spots), and explain some of the most popular ingredients in skincare formulations, including Hyaluronic Acid, Niacinamide, Glycolic Acid, Benzoyl Peroxide, Vitamin C, and Ceramides, Green Tea, Resveratrol and many more.

Our goal is to make you more knowledgeable about skin so you can make better informed choices! If you live in NY you can always visit us at PURA Dermatology, my private practice in Manhattan, and make an appointment https://puradermatology.com 

Also, you can see reviews at https://www.zocdoc.com/doctor/saurabh-lodha-md-68047)

Here are some fun links to interviews and notes I have done in various media outlets where I explain a bit more about skincare:


Video on most Googled questions about Skincare:
Play Video


Blog about facial injections:

Welcome to the PURA family! Sincerely,

Dr. Saurabh Lodha MD

American Board of Dermatology
Founder of Pura Skin Lab.

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