After successfully treating thousands of patients at PURA Dermatology in Manhattan, I noticed a pattern emerge. Patients were going through frustrating cycles of ‘trial and error skincare’, spending large sums of money on off-the-shelf products, and piecing together regimens that did not deliver their desired results. This is why we took on the task of developing complete personalized skincare routines for the unique needs of each of our patients using only the most advanced, science-backed formulations to deliver real results (none of that ‘Salts from the Himalaya’ or ‘Virgin Muds from the Rainforest’ stuff).