Hi, I am Dr. Saurabh Lodha, the founder of PURA Skincare and the leading Physician at PURA Dermatology in NYC.
PURA Skincare was established with the vision to create the best brand of Personalized Clinical-grade skincare on the market. We wanted to tailor our regimens to the needs of the most active and demanding lifestyles, while being sustainable and caring towards our environment – and we have done just that.
After successfully treating thousands of patients at PURA Dermatology in Manhattan, I noticed a pattern emerge. Patients were going through frustrating cycles of ‘trial and error skincare’, spending large sums of money on off-the-shelf products, and piecing together regimens that did not deliver their desired results. This is why we took on the task of developing complete personalized skincare routines for the unique needs of each of our patients using only the most advanced, science-backed formulations to deliver real results (none of that ‘Salts from the Himalaya’ or ‘Virgin Muds from the Rainforest’ stuff).
Now these potent routines are available to people around the world.
Founded and developed in NYC, where patients work long hours, have demanding schedules, and are constantly on the go, PURA has developed the best ‘one-stop-shop’ solution to take the guesswork out of skincare and help patients keep up with their active lifestyles.
Saurabh Lodha, MD FAAD
Diplomat of the American Academy
Clinical Instructor Columbia University
Department of Dermatology