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The ultimate guide to protecting your skin

Everybody should use sunscreen every day, indoors and outdoors, regardless of the season; it should be part of our daily lives. Sunscreen is our best friend when protecting our skin against damaging UV rays and preventing premature aging. And who doesn’t want to have younger and healthier looking skin?

The importance of protecting against the sun

Sun radiation emits a wide array of Ultraviolet (UV) Rays; most get trapped by our atmosphere, but 2 make it through: UVA and UVB rays. UVA rays are the main cause of premature aging and wrinkles, penetrating deep into your dermis and damaging the collagen and elastin in the skin. It makes up 90%+ of the UV rays that hit your skin. UVB, on the other hand, despite making up less than 10% of the UV rays that get to us, is very intense and affects the top layers of your skin (epidermis), damaging your DNA and leading to melanoma and other types of skin cancer.

Humans cannot see or feel UV rays until it’s too late… that’s why it’s important to learn about them, as they can affect us even on cloudy days.

How does sunscreen work?

First question most people ask is ‘how does sunscreen actually work?’. Broad spectrum sunscreens protect against UVA and UVB rays. There are 2 sunscreen categories: Chemical and Physical.

Chemical Sunscreens contain carbon-based ingredients such as Oxybenzone, which get absorbed by your skin and convert UV rays into heat, reflecting them away from your body. These sunscreens are known to cause harmful effects to our oceans and marine ecosystems. These sunscreens start working approximately 20 minutes after application.

On the other hand, Physical Sunscreens are mineral based, containing Zinc Oxide and/or Titanium Dioxide, which do not get absorbed into your skin and provide a physical barrier that blocks UV rays from getting to your skin. They are gentle on your skin, our oceans and are coral-reef safe. They start working the second you apply them on.

What is the best sunscreen?

Ok, now thar we know how sunscreens work, lets get to the main point: what is the best sunscreen? It depends on your unique needs, but use Physical Sunscreens whenever possible. Within Physical sunscreens there is a wide array of options to choose from based on your skin characteristics, your lifestyle, and the environment around you.

For example, people with sensitive skin, acne, dark spots or just looking for a sunscreen enhanced with potent anti-aging ingredients can choose a pure Zinc Based Mineral sunscreen containing vitamin C, resveratrol (a great youth agent), green tea polyphenols, Co-Q10, Emblica, and other antioxidant-rich botanicals.

For those with dry skin, rosacea, or simply looking to give their skin a hydration boost, choose a mineral sunscreen containing Hyaluronic Acid, Niacinamide, and soothing agents such as lactic acid.

Most sunscreens will offer a tinted alternative for those that want their sunscreen to replace their BB cream or to act as a light base to cover minor imperfections in a natural way.

Also, while SPF 30+ is enough for most people, SPF 50 offers the best protection, especially for those with fair skin. Anything above SPF 50 offers marginal incremental benefits.

How much sunscreen to use and how often to reapply?

Now that you know what to look for in a sunscreen, how much should you use and how often should you reapply?

For your face, 0.04 oz, or half a teaspoon is enough. For your body, the equivalent of a shot glass will do. Make sure you cover thoroughly all areas, and rub in gently until it blends in sheer.

A good rule of thumb is to re-apply every 2 hours, especially if you are outside, swimming or sweating; after 2 hours your SPF protection factor diminishes. If you are indoors, with little exposure to the sun or blue light, you might reapply every 3-4 hours.
Best advice here is to always carry a small sunscreen with you throughout the day and make it a routine to reapply, just like you would brush your teeth. There are very convenient Matte Powder Physical sunscreens that fit in any pocket or purse and offer a brush application mechanism that is very convenient and easy to use.

I am ready to buy my ideal sunscreen, where do I go?

PURA offers the best sunscreens in the market, hands down. No other commercial brand comes close. Our sunscreens have been tried and tested by Dr. Saurabh Lodha, one of the best board-certified dermatologists in NYC, professor at Columbia University, and SuperDoctor of the year 2019.

But… what makes our sunscreens so special? Here is a list of 8 benefits:

- Broad Spectrum UVA/UVB SPF 50+

Provide maximum protection against UVA (UV rays responsible for Aging) and UVB (UV rays responsible for Burns)

- 100% Physical

Zinc Based, start protecting you the second you apply it (unlike chemical sunscreens where protection starts 15-20 minutes after application)

- Sheer

Unlike most Physical Sunscreens, it blends in clear, without leaving white residue.

- Gentle on Sensitive Skins

Because it doesn’t get absorbed by your skin, it is great for people suffering from various skin conditions such as Acne, Dryness, Rosacea and Hyperpigmentation.

- Environmentally Friendly

Because it doesn’t contain chemicals, it doesn’t affect water sources, oceans and fragile coral reed ecosystems

- Vitamin C

To provide extra-protection against free radicals and prevent sun spots. (Present in our Antioxidant Sheer Mineral Sunscreen SPF 50+ and our Antioxidant Essential Mineral Tinted Sunscreen SPF 50+)

- Hyaluronic Acid and Niacinamide

To provide a hydration boost and deliver soothing agents. (Present in our Hyaluronic Acid Moisturizing Mineral Sunscreen SPF 50 and our Hyaluronic Acid Moisturizing Tinted Mineral Sunscreen SPF 50)

- Other Potent Anti-Aging Antioxidants

Enhanced with Resveratrol, one of the best anti-aging ingredients in the market, Vitamins E and A, Co-Q10, Emblica, and the soothing power of Green Tea polyphenols, to give you more than just sun protection. Present in most of our sunscreens.

To help you choose the right sunscreen for your unique needs, we have a simple 3-minute skin diagnostic quiz that allows us to tell you which sunscreen within our portfolio works best for you. Jump in and see what the right routine for your skin looks like: https://puraskinlab.com/quizdiagnostic/.

Remember to pick up our Green Tea Mineral Matte Powder SPF 30 so you can reapply on the go using its practical brush system.

Closing thoughts

Make sure you make the use of sunscreen a daily habit, even indoors, during winter or in cloudy days; there are always UVA/UVB rays affecting your skin. So, find a good physical broad spectrum SPF 30 or higher and make it your best friend. Your skin will thank you for it.