What is retinol? When should I start using Retinol? How to choose the right Retinol? User guide for dummies

Retinols or Retinoids are the holy grail of the anti-aging skincare kit, a magic molecule that every dermatologist will recommend as part of an effective regimen… but what is Retinol?

Retinoids, the technical term, is a molecule in the vitamin A family that increases collagen production and skin cell renewal, delivering the following 4 benefits:

- Reduces fine lines and wrinkles and minimizes the appearance of new ones

- Brightens complexion by exfoliating at a cellular level for a smoother, more evenly toned skin

- Regulates oil production to unclog pores and reduce breakouts

- Fades dark spots and hyperpigmentation

Now that we know the benefits of Retinol, when should I start using it?

You can begin using retinols in your early to mid-twenties. You don’t really have to wait for wrinkles to appear before you start using this magic ingredient, so it can be used as a preventive tool.

Retinols become a must after the age of 30, when your skin’s cellular regeneration cycle slows down, making your face look dull and triggering the appearance more age lines. Retinol will prompt your body to accelerate cell turn-over and get that cycle back on the fast lane.

It usually takes 60-90 days of continuous use to see results, but it is well worth the wait!

Ok, I am ready to use Retinol, how do I choose the right one?

Not all retinols are made equal. Most commercial retinols don’t contain the right concentration levels or have the right conditions for the ingredient to actually work. Retinol is a highly reactive ingredient that easily breaks down and loses effectiveness when exposed to sunlight or air.

So, choose a high-quality retinol with the right concentration and potency level (Concentration levels for clinical-grade Retinols range between 2X to 10X) to maximize results. We recommend stabilized all-trans retinol, the purest form of this molecule, and getting it from a dermatological lab that goes the extra mile to protect it from degrading before it reaches your skin (packaging is key).

Younger or sensitive skins might go for 2x-3x concentration levels, normal skins in mid-aged patients might go for 5X and older patients might try higher concentration levels.

It is normal for patients to experience dryness as a result of their retinol treatment, and even temporary redness, peeling and increased sensitivity. This is why some of the most advanced retinols in the market incorporate other soothing, calming and moisturizing ingredients such as green tea, hyaluronic acid and caffeine.

You can find the most advanced, clinical-grade retinols in the market by visiting our PURA shop at https://puraskinlab.com/category/retinols/.

Here you can find 2 alternatives:

- Advanced Retinol Smoothing Serum:

H45X potency, pure all-trans retinol enhanced with green tea polyphenols, hyaluronic acid and caffeine USP. Great for most skin types.

- Gentle Retinol Smoothing Serum:

The same product but with 2X potency, ideal for sensitive and dry skin types.

For a complete personalized skincare routine, that includes the right retinol for you, complete our 3-minute PURA diagnostic quiz at https://puraskinlab.com/quizdiagnostic/.

Here is a short clip from Dr. Saurabh Lodha, leading NY dermatologist, explaining some tips on choosing the right retinol.

Now that I have my retinol, how do I use it?

Best way to use your retinol is as part of a personalized skincare routine. Retinols should be used at night (they make your skin more sensitive to the sun) and in the right amounts (don’t need to over-use it). Also, sunscreen is your retinol’s best friend – you MUST wear sunscreen every day.

If you are new to retinol, we recommend you begin applying it just 2x per week for two weeks, if dryness, peeling or redness don’t occur, slowly increase frequency to 3x-4x per week over time, until you can finally start using it every night.

May the power of retinol be with you!

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